Jetha Tulsidas, a leading player in Mauritius’ ready-to-wear industry, is pleased to announce a strategic partnership with Aditya Birla Retail Fashion, coinciding with the opening of the first exclusive Louis Philippe and Peter England stores in Mauritius. This collaboration marks a significant milestone in bringing internationally renowned fashion brands to the Mauritian market, signifying a significant shift for the Jetha Tulsidas group.
Aditya Birla Fashion and Retail Ltd. (ABFRL), a subsidiary of the Aditya Birla Group, is among the largest Indian conglomerates in the fashion and retail sectors. Jetha Tulsidas holds a prominent position as a respected fashion entity in Mauritius. This partnership reflects Louis Philippe and Peter England’s expansion strategy into global markets, showing their commitment to redefining modern men’s fashion with a focus on quality, style, and innovation.
“The opening of these brand stores in Mauritius is a key moment for Jetha Tulsidas,” said Dinesh Tulsidas, Managing Director of the company. “It meets the growing needs for high-quality business attire, wedding suits, and casual wear in the market. By launching Louis Philippe & Peter England brands, we are proud to offer a premium selection catering to men seeking unmatched quality and impeccable style. This collaboration underscores our commitment to delivering the best in fashion while further solidifying our position as a market leader in Mauritius.”
Jacob John, President of Premium Brands at Aditya Birla Fashion and Retail Limited, expressed, “We are thrilled to have extended our global footprint and to partner with Jetha Tulsidas to open the first Louis Philippe and Peter England stores, both synonymous with unparalleled quality and style. Our presence in the Mauritian market is a testament to our commitment to providing an exceptional shopping experience internationally.”
The European premium brand Louis Philippe, recognized as a market leader in many countries, is celebrated for its timeless style and unmatched craftsmanship. The brand offers high-quality attire for men, with each piece meticulously designed to add a distinguished touch and particular attention to sartorial elegance.
With a 155 sqm exclusive store in Tribeca Mall, Louis Philippe offers a unique experience and a wide selection of formal and semi-formal clothing and accessories, making it a true sanctuary for men seeking a seamless blend of classic and modern styles.
Founded in 1889 in Ireland, Peter England stands as the largest men’s ready-to-wear brand in India. Located in Curepipe, the first Peter England store in Mauritius spans 175 sqm, offering a diverse selection of men’s clothing and accessories.