The company previously known as La Compagnie de Beau Vallon Limitée has undergone a significant transformation and is now operating under the name Groupe Beau Vallon. This new identity encompasses its four business divisions under a common banner: Beau Vallon Agri-Business, Beau Vallon Property, Beau Vallon Hospitality (formerly Southern Cross Hotels), and Beau Vallon Leisure, the group’s upcoming business sector currently in development.
Thierry Merven, CEO of Groupe Beau Vallon, shed light on the transformation, stating, “Over the past 15 years, La Compagnie de Beau Vallon has transitioned from a conventional sugar company to a diversified entity spanning tourism, hospitality, real estate, non-sugar agriculture, and leisure. However, this rebranding effort is more than a mere change in nomenclature; it represents a strategic pivot in our corporate journey. The new identity aims to fortify our position, foster team unity, and equip us to face the uncertainties of an ever-evolving economic landscape.”
Accompanying the rebrand is the introduction of a new tagline, ‘Cultivating the Future.’ Merven explained, “This phrase, rooted in our agricultural heritage, underscores our commitment to nurturing future growth and fostering progress. We aspire to achieve balanced and respectful development, adhering to our core convictions. The objective is to cultivate the future by redefining contemporary lifestyles and creating harmonious living environments in the Southeast, drawing inspiration from one of the island’s last authentic and preserved regions.”
The unveiling of the new identity coincided with a presentation of the group’s strategic roadmap to executives during a key staff gathering at the Labourdonnais Waterfront Hotel on November 28. This meeting delved into the strategic vision of Groupe Beau Vallon and outlined priority development areas for the future across its various business sectors. Subsequently, Groupe Beau Vallon organized a CEO Tour from November 29 to December 1, aiming to familiarize employees from diverse sectors with the transformative changes.
“We prioritized the unveiling of our new identity to our employees and collaborators within the group. They serve as our most effective ambassadors, embodying our new image and ambitious vision,” emphasized the CEO.