Phoenix Beverages Group (PBG) has successfully entered the thriving beverage industry in Kenya by acquiring a 28.3% equity stake in the pan-African brand African Originals Ltd (“AOL”).
This move exemplifies Phoenix Beverages Group’s dedication to expanding its presence in East Africa and aligns with its vision of becoming a key player in the regional beverage industry.
AOL, headquartered in Kenya, specializes in producing gin, cider, and fruit-based beverages. Recognized for its innovative offerings, the company has built a strong reputation in the Kenyan market. Operating under the brand names of Kenyan Originals (KO) and 5.8 in Kenya, AOL boasts a diverse portfolio with a focus on quality and originality.
Expressing the significance of this investment, Mr. Bernard Theys, CEO of Phoenix Beverages Group, stated, “We are enthusiastic about this strategic step into the Kenyan market. AOL’s distinctive portfolio and commitment to quality align seamlessly with our values and aspirations. We eagerly anticipate collaborating closely with the AOL team and contributing to the sustained success of their brands in Kenya.”