The Mauritian enterprise Ingenia is set to participate for the first time at the International Fair of Agriculture, Livestock, and Fisheries, scheduled from September 21 to 24, 2023, in Tana, Madagascar. This event, now in its 5th edition, is jointly organized by Hazovato Forello Expo and the Malagasy Ministry of Agriculture and Livestock.
The International Fair of Agriculture, Livestock, and Fisheries stands as a platform for industry operators seeking lucrative business opportunities not only in the region but also on the global stage. With over 300 exhibitors, this annual exposition attracts around 15,000 visitors.
Agriculture, fishing, and livestock are the cornerstone sectors of the Malagasy economy, together contributing a staggering one-third of the country’s Gross Domestic Product (GDP) and providing employment to more than 80% of the active workforce. As such, the International Fair of Agriculture, Livestock, and Fisheries is a pivotal event on the nation’s calendar.
Jean Francois Madhoo, the Regional Manager of Ingenia, enthusiastically stated, “Madagascar is one of the 17 countries in our regional business portfolio. Given that we are already one of the primary suppliers of industrial chemical commodities in the region, Madagascar represents a goldmine of growth opportunities for our company. The visibility that this fair offers and, more importantly, the potential to forge meaningful partnerships and engage in extensive sector discussions, is a catalyst for our enterprise.”
He explains that Ingenia is a company deeply committed to addressing the impacts of climate change on farmers, especially in Africa. Madhoo adds, “Farmers in this region are grappling with complex challenges, and they can significantly enhance their yields through the utilization of our innovative solutions. At the Tana Fair, we intend to showcase an array of cutting-edge agricultural tools, ranging from advanced irrigation systems to precision sprayers, along with our specialized agricultural input application services and a diverse range of seeds tailored for tropical climates.”
Addressing the pressing issue of water management and its quality, particularly in the context of its impact on agricultural production, Madhoo notes, “While the issue is global, its nuances and challenges vary from one country to another. Hence, it is imperative for Ingenia to engage in extensive discussions with professionals and customers from diverse backgrounds, each with unique needs. We are optimistic that these exchanges will yield new optimization strategies and sustainable solutions for the industry.”